Liftoff(Vungle)How to Boost User Engagement for Finance and Crypto Mobile Apps
You Might Also Like
Liftoff(Vungle)How to Boost User Engagement for Finance and Crypto Mobile Apps
Finance and crypto apps boost engagement using progression systems, social features like live events, and monetization through subscriptions. Understanding user motivations via frameworks helps tailor strategies to reduce churn.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustValentine’s Day trends & dating app benchmarks 2025 | Adjust
Valentine's Day boosts app engagement across categories. Restaurant bookings surge 156%. Dating apps face declining installs but sessions remain resilient. Smart targeting, personalized experiences, and seasonal campaigns are key to capturing user interest.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns pre-install apps on new devices, boosting brand visibility and user acquisition. They offer 6 key benefits including increased trust, cost efficiency, and higher engagement. Best practices include user segmentation, predictive analytics, and extended attribution windows for optimal results.
AdjustMobile app usage patterns over the 2024 holiday season | Adjust
The 2024 holiday season saw mobile apps surge, with finance apps peaking on Dec 2 and Dec 20, shopping apps spiking on Dec 1 and Dec 15, and restaurant apps hitting highs on Dec 7 and Dec 31. Post-Christmas, fitness and gaming apps boomed, with fitness installs up 46% on Jan 1.
Unity4 key strategies to drive scale and revenue for your app during the shopping season | Unity
Unity trademarks are owned by Unity Technologies. Other names are trademarks of their respective owners. This article provides legal information about trademark usage in advertising.
AdjustGetting app user experience right across the full journey
Mobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
AppsFlyerThe marketer’s guide to buying an MMP
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
More from Liftoff(Vungle)
A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
Three trends for 2026: social features as retention drivers, advanced mechanics like streaks and collections, and AI as ...
PEPr: Structured experimentation that scales
Structured experimentation in performance marketing requires clear hypotheses, controlled tests, and validated outcomes ...
Mobile madness: Advertiser lessons from peak event days
Structured preparation and real-time optimization enable advertisers to scale aggressively during major events like the ...
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Learna and Pengu succeed by applying proven engagement mechanics to new contexts. Learna uses streaks for AI tutoring; P...
Apps and Trends to Watch: Prediction Markets Go Mainstream with Kalshi, Polymarket, and Myriad
Prediction market apps blend finance, social, and gamification to drive engagement. Leaders like Kalshi and Polymarket u...