TikTokAnnouncing the DACH winners of the TikTok Ad Awards 2024!
The TikTok Ad Awards 2024 in Berlin honored top campaigns from DACH region.
Sony Music won Greatest TikTok for 'Pedro the Raccoon,' a viral campaign boosting song streams to 161 million with 31 billion views.
CHECK24 won Greatest Creative for EURO 2024 jersey hype generating 1 billion hashtag views.
Ford won Greatest Branding with Knossi's Mustang campaign achieving 1.8 million views.
Fleurop won Greatest Performance for Mother's Day with 166% above-average ROAS.
Miralina's Halal Sweets won Greatest Small Business for community-driven conversions on a small budget.
You Might Also Like
TikTokYour guide to professional services marketing on TikTok | TikTok For Business Blog
Professional services firms can leverage TikTok for marketing by creating educational content, engaging with trends, and using lead gen tools. Campaigns with spending tiers offer credits. The platform's billion users provide a vast audience.
TikTokHow TikTok is transforming video entertainment for brands
TikTok offers hyper-relevant, full-screen content that captures 73% of users' attention. It drives 15% of product discovery and provides 2x better retail ROAS than linear TV. Tools like Channel Forecaster and Pulse Lineups help brands reach new audiences effectively.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
TikTokThe power of communities on TikTok
TikTok brands engage 'Stay' (expected) and 'Play' (unexpected) communities. Steps: find communities, develop strategy, create content. Example: Laura Mercier cut costs 15% by boosting organic posts. Experiment with unconventional communities to spark discovery.
TikTokTikTok accelerates growth for beauty brands: insights from KIKO Milano's Marketing Mix Model by GroupM Italy
Kiko Milano's study shows TikTok drives 11.5% of e-commerce sales with only 6% of media spend, achieving 32% higher ROI for retail and 60% higher ROI for e-commerce vs. other platforms.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
TikTokTikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
TikTokFuel discovery and engagement with Branded Buzz and Search Hubs
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.
More from TikTok
How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations a...
GMV Max: Your TikTok Shop growth engine
GMV Max automates TikTok Shop ads to boost sales by 20%. It uses organic, paid, and affiliate content. No creative minim...
Create and scale episodic content with TikTok Growth Max for Mini Series
TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, ...
Fuel discovery and engagement with Branded Buzz and Search Hubs
TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% a...
Meet TikTok Symphony, our new Creative AI suite
TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or ass...
TikTok Market Scope: Your source for actionable audience insights
TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and bra...