Advertising Technology Blog

TikTok offers a limited-time promotion: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus 1-to-1 expert support. New SMB advertisers can avail this offer with conditions like non-agency accounts and 30-day spend period.

TikTok's performance suite offers solutions for business goals. Use Traffic campaigns for website visitors, Lead Generation for leads, Web Conversions for sales, App Promotion for app actions, and Catalog Ads for e-commerce. Measure with Conversion Lift Studies.

Facebook updates campaign structure to consolidate audience, bid, and placement settings at ad set level. This helps advertisers follow best practices, test creatives consistently, and optimize performance.

Facebook's ad auction selects ads based on bid, estimated action rate, and ad quality to balance user relevance and advertiser value. Higher total value wins. Use tips like clear objectives, right audience, and optimization for better performance.

TikTok offers new advertisers a limited-time deal: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Terms apply.

TikTok For Business offers a limited-time promotion for new advertisers: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Credits expire by 2023/12/31. Eligibility requires a self-serve SMB account.

TikTok for Business offers new advertisers a limited-time deal: spend $100–$1500 within 30 days, get matching ad credits plus expert support for the highest tier. Terms and conditions apply.

TikTok offers a limited-time promotion for new advertisers: spend $100 to $1500 and receive matching credits plus expert support. Credits apply within 7 days post-qualification and expire by 2023/12/31.

Facebook introduces new job posting and application features in the US and Canada, simplifying hiring for businesses and job seeking for users. The service integrates with Pages and a new jobs bookmark, aiming to ease the talent challenge.

TikTok offers new advertisers limited-time deals: spend $100 get $100, $500 get $500, or $1500 get $1500 plus expert support. Credits apply within 7 days after meeting thresholds in 30 days. Terms apply.

TikTok offers new advertisers up to $6000 in ad credits. Spend $100 to get $100, $500 to get $500, or $1500 to get $1500 plus support. Credits expire Dec 31, 2023. Terms apply.

TikTok For Business offers limited-time matching credits: spend $100 get $100, $500 get $500, or $1500 get $1500 plus 1-to-1 expert support. New SMB advertisers only. Must spend within 30 days of registration.

TikTok launches Search Ads Campaign for keyword-based ads on search results, offering control, AI tools, and tips. Advertisers see 20% more conversions with search plus in-feed ads.

TikTok offers beauty brands advertising solutions to engage audiences through authentic content. Incentives include free ad credits up to $6000 for new advertisers spending $100-$1500.

TikTok offers new advertisers a limited promotion: spend $100, $500, or $1500 to receive matching ad credits plus expert support. Terms require spending within 30 days, and credits expire by 2023/12/31.

Lead Ads simplifies mobile sign-ups, allowing users to submit pre-filled forms in two taps. Businesses can collect contacts and customize forms with questions or disclaimers. It integrates with CRM platforms for real-time lead capture and offers targeting via Facebook Pixel.

Facebook launched Canvas, lead ads, and video ad updates. New reference materials include messaging tips, carousel guidelines, ad auction explanation, and conversion ad tips. Blueprint added nine courses on Instagram and ads.

Facebook updated Pages Terms to simplify promotions. Promotions can now run on Page Timelines and apps, but not personal Timelines. Accurate tagging is required; no tagging people not depicted in content.

Video ads on Facebook are effective, with 73% of campaigns improving ad recall. Best practices include tailoring stories, investing in production, using first seconds wisely, focusing on storytelling, and designing for sound-off viewing.

Facebook Awards 2015 winners announced, recognizing best creative work on Facebook and Instagram. Over 2,700 submissions from 160 countries, highlighting trends: mobile storytelling, video usage, and Instagram innovation.