Advertising Technology Blog

Toon Blast, a puzzle game released by Zynga's subsidiary Peak Games in 2017, has reached $1 billion in lifetime revenue. It surpassed its predecessor Toy Blast, which earned $820 million. Most revenue comes from the US (60%), followed by Japan and Great Britain. The game also achieved 113 million downloads, with the US leading. This success highlights Peak Games' value to Zynga's future in casual gaming.

TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.

Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.

Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.

Facebook shows ads based on audience targeting and ad auction. Machine learning predicts action rates and ad quality to calculate total value, ensuring relevant ads for users.

Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.

Facebook Shops offers a free, mobile-first online store for businesses on Facebook and Instagram, with customization options and customer connection via messaging apps.

Business Manager helps advertisers manage ad accounts, Pages, apps, and permissions in one place. It offers easier access, increased control, and streamlined workflows, available now for limited US advertisers, with global rollout soon.

Facebook Audience Insights helps marketers learn about target audiences with aggregate data on demographics, interests, location, and purchase behavior, ensuring privacy.

TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.

Ruby is a powerful tool at Sensor Tower, praised for its gems, metaprogramming, and readability. It excels in data cleaning and quick prototyping, making it ideal for their analytics platform despite being slower than alternatives.

TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.

Web remains vital for discovery and research, while native apps boost conversion rates. Marketers should use people-based attribution to connect web-to-app journeys, offering seamless experiences across platforms.

In January 2020, TikTok was the top non-game app with 104.7 million downloads, up 46% year-over-year, led by India (34.4%) and Brazil (10.4%). WhatsApp followed with 90.6 million downloads, up 10%, also led by India (35.3%) and Brazil (9.4%). Facebook, Instagram, and Messenger completed the top five. Data from Sensor Tower's Store Intelligence.

LTV forecasting is challenging due to stale ML models and user heterogeneity. Effective systems combine ML, Bayesian methods, and secondary models to reduce bias and variance for accurate predictions.

TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.

In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.

Fate/Grand Order surpassed $4 billion in lifetime player spending, with 81.5% from Japan. It generated $1 billion annually in 2018 and 2019, and became Japan's top-grossing mobile game in 2020.

In 2019, top 10 meditation apps generated $195M in user spending, up 52% from 2018. Calm and Headspace dominated, with $92M and $56M revenue respectively, showing 46% and 33% annual growth.

Mobile-first video creative boosts brand lift by 27%. Use vertical format, optimize for sound-off, and leverage Facebook's tools like Video Creation Kit, cropping, and Stories templates for effective ads.