Advertising Technology Blog

LATAM app market shows strong growth: installs up 13% and sessions up 20% YoY in 2025. E-commerce sees 17% install growth and 30% more sessions. Finance app session length increases to 6.03 minutes. Marketers should use latest data to benchmark and focus on high-growth verticals.

The Media Image built a Meta co-pilot multi-agent system automating KPI retrieval, CAPI troubleshooting, and recommendations, saving analysts hours per account weekly and boosting revenue and retention.

Meta AI business assistant expands beta globally, helping advertisers optimize campaigns and resolve issues 20% faster, with a 12% decrease in ad cost per result. It integrates into existing tools.

Ads Advisor introduces three new features: proactive troubleshooting for policy issues, 24/7 security monitoring with personalized recommendations, and instant certifications using Gemini. These streamline campaign management, enhance account protection, and reduce paperwork, letting marketers focus on growth.

TikTok's Q2 2026 update enhances Smart+ with modular automation controls, introduces View+ for Pulse Core to optimize 6-second views, and launches commerce tools like One Asset Manager and Collage Carousel to streamline setup.

Google's Gemini-powered tools dramatically improved ad safety in 2025, catching over 99% of policy-violating ads before they served. They blocked 8.3 billion ads and suspended 24.9 million accounts. Gemini analyzes billions of signals to understand intent and preemptively block malicious content, including AI-generated scams. It also reduced incorrect advertiser suspensions by 80% and enabled faster handling of user feedback, taking action on four times more reports than the previous year.

AI Max for Search exits beta, boosting conversions by 7% on average. Starting September, Dynamic Search Ads, automatically created assets, and broad match automatically upgrade to AI Max.

Mom Uung overcame the trust gap by using Partnership Ads with trusted creators. This lowered their cost per purchase by 75% and turned the brand into a supportive friend for breastfeeding moms.

Meta announces updates to Pixel and Conversions API to simplify ad setup. A new AI-powered Pixel feature automatically shares product and business details, reducing manual work. A one-click Conversions API setup eliminates technical barriers, helping businesses improve ad performance without complex onboarding or maintenance.

Link aesthetics impact campaign success. Branded domains, short links, social previews, and deep linking build trust and boost conversions. Small improvements like these prevent user drop-off.

TikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.

International app expansion requires market research, validation, localization, ASO, and scalable infrastructure. Measure KPIs like retention and LTV. Use attribution tools like Adjust to optimize campaigns.

Retailers must get basics right for AI-driven sales. AI shopping tools rely on clean product data. Messy Merchant Center feeds hinder product discovery. Podcast offers tips to refine retail engine.

Ad fraud distorts data, corrupts ML models, and inflates KPIs. Evaluating fraud patterns reveals budget waste and partner abuse, turning prevention into strategic growth intelligence.

Last War: Survival Game led global mobile game revenue in March 2026 via seasonal events. Whiteout Survival and Gossip Harbor rose in rankings. Market reached $6.7 billion, up 2% MoM. New releases like StoneAge: Idle Adventure saw growth. Block Blast! led downloads.

Vua Nem, a Vietnamese mattress retailer, used a mix of creator-led videos and static images in Meta ads, lowering cost per lead by 31% and conversations by 335%. Messenger re-engagement with tailored offers drove 1.6 billion VND from 56 orders.

Moloco ranks 5th in the 2026 Singular ROI Index with 29 leaderboard appearances, highlighting consistent ROI across global, regional, and new multi-touch attribution categories. It appears on all global and regional leaderboards (APAC, EMEA, North America, South America) and in both MTA leaderboards: Assist Power and MTA Uplift, showing value beyond last-click. This helps advertisers achieve profitable growth outside walled gardens like Google and Meta.

During Songkran 2025 in Thailand, app installs rose 8% overall. Food & drink apps saw 141% install and 160% session surges. E-commerce and social apps also grew significantly.

Meta's AI tools help advertisers reach customers and build brand love. Mobile storytelling, vertical formats, and seasonal insights drive results. Key trends include Reels, metaverse business opportunities, and financial literacy support.

AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.