AI Max for Search campaigns is moving out of beta, delivering 7% more conversions at similar CPA/ROAS when using full features.
It combines advertiser input and real-time signals for better query coverage.
Starting September, campaigns using Dynamic Search Ads, automatically created assets, or campaign-level broad match will auto-upgrade to AI Max.
Phase 1 offers voluntary upgrades with tools; Phase 2 includes automatic upgrades and ends new DSA creation.
Advertisers are encouraged to upgrade early for full control.
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