GoogleOver the past months, marketers have used Ads Advisor, an AI agent in Google Ads, to spark creativity, gain insights, and improve performance.
Three new agentic safety features are rolling out: proactive troubleshooting that flags complex policy violations and offers resolution guidance; 24/7 security monitoring with a personalized dashboard and suggestions for account protection; and instant certifications that transform weeks of manual paperwork into instant approvals via Gemini.
These features save time on campaign management and boost security, allowing businesses to grow.
Additionally, passkeys are coming to Google Ads for enhanced account security.
Ads Advisor acts proactively—scanning accounts, identifying issues, and confirming fixes—while seeking approval before actions.
This marks a step toward safer, more efficient advertising, with more innovations ahead at Google Marketing Live.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokTikTok and Salesforce expand partnership to help brands connect discovery with customer relationships via integrations across Salesforce solutions.
TikTokTikTok Symphony integrates Dreamina Seedance 2.0, improving AI video consistency and motion. This helps advertisers create high-quality content faster with natural movement and fewer manual edits, all while maintaining brand identity across campaigns.
GoogleAsk Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proactive recommendations, simplifies campaign setup, and provides insights across products, saving time for marketers of all skill levels.
GoogleGoogle introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.
GoogleAI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.
AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
YouTube receives MRC brand safety accreditation for the sixth year, now expanded to include YouTube Shorts. This makes Y...
The Ads Decoded podcast final episode features Google product teams discussing Gemini models for Search and YouTube, plu...
Google Display Ads is transitioning into a unified Demand Gen platform, allowing display advertisers to manage GDN prese...
Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highl...
Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allo...
Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proact...