MolocoMoloco

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

By John Zhao·Apr 1, 2026·3 min read

The 2026 Singular ROI Index is out, and Moloco is honored to appear on 29 leaderboards, placing fifth overall for leaderboard appearances.
As Susan Kuo (COO & Co-founder) stated, Moloco's year-over-year consistency demonstrates profitable growth beyond walled gardens.
The index is based on trillions of impressions, billions of clicks, and billions of installs, ensuring that each platform earned its place.
Moloco appears on every global leaderboard and all four regional leaderboards (APAC, EMEA, North America, South America), showcasing global performance across verticals and operating systems.
Additionally, Singular introduced new multi-touch attribution (MTA) leaderboards, and Moloco features in both: Assist Power (measuring platform presence in conversion paths without last-touch credit) and MTA Uplift (measuring increased contribution under MTA).
This indicates Moloco drives value earlier in the customer journey.
For advertisers already running major channels like Google and Meta, Moloco offers a path to profitable growth through the independent app ecosystem, helping them expand beyond traditional platforms.

You Might Also Like

AppsFlyerAppsFlyer

Instagram deep links: how to create, use, and measure them

Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.

Dubi Furie·May 7, 2026·8 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.

Prashansa Shrestha·Jun 1, 2026·8 min readRead article →
AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.

Eden Kalderon·May 14, 2026·6 min readRead article →
AppsFlyerAppsFlyer

Mobile Measurement Set the Standard. Web Is Finally Catching Up.

Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.

Barak Witkowski·May 20, 2026·6 min readRead article →
AppsFlyerAppsFlyer

OneLink API 2.0: The new deep linking infrastructure built for growth and scale

In 2025, multi-channel growth demands programmatic deep linking. OneLink API 2.0 automates link creation with QR generation, custom TTL, and improved developer experience. Brands like Albertsons and Apartment List saw measurable gains: 113% more app traffic and 30% increase in LTV. Deep linking is now infrastructure for conversion.

Dubi Furie·Jun 2, 2026·5 min readRead article →
AppsFlyerAppsFlyer

Strong open rates, weak app revenue: your email campaign isn’t broken. Your links are.

High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.

Oren Bar-Lev·May 24, 2026·8 min readRead article →
AppsFlyerAppsFlyer

Fix the Foundation: Marketing’s Signal Problem in the AI Era

AI amplifies marketing fragmentation, creating a 'tax' from bad signals. Fixing the foundation with governed data and mobile-grade measurement turns AI into an advantage. Without it, AI compounds errors, wasting budgets.

Ran Avrahamy·Mar 29, 2026·6 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

PEPr: Structured experimentation that scales

Structured experimentation in performance marketing requires clear hypotheses, controlled tests, and validated outcomes to drive scalable and repeatable gains, moving beyond isolated tactics.

Karen Corn | March 25·Mar 25, 2026·6 min readRead article →

More from Moloco