Costco Chooses Moloco to Power AI-Driven Retail Media

Costco has selected Moloco Commerce Media to power onsite advertising across Costco.com, an initiative designed to bring the magic of in-warehouse discovery to the digital shelf.
This partnership leverages Moloco's AI-powered commerce media platform to help brands achieve real outcomes, such as increased sales and customer engagement, while maintaining Costco's highly trusted, membership-driven retail environment.
The collaboration ensures that advertising remains relevant and non-intrusive, preserving the member-first experience that Costco is known for.
According to Mark Williamson, AVP of Retail Media at Costco, this new approach represents a significant shift in how retail media can be used to enhance the shopping journey.
By combining Costco's strong brand loyalty with Moloco's advanced machine learning capabilities, the initiative aims to deliver personalized ad experiences without compromising user trust.
The announcement underscores the growing importance of AI in retail media and the potential for such partnerships to transform digital advertising in the retail sector.