Meta is expanding the beta of its AI business assistant to advertisers and agencies of all sizes across global markets including the U.S., EMEA, APAC, and LATAM, with local language support.
The tool integrates directly into Ads Manager, Meta Business Suite, and Business Support Home, requiring no learning curve.
Beta results show a 20% higher rate in resolving account issues and a 12% decrease in ad cost per result after applying opportunity score recommendations.
The assistant offers tailored optimization recommendations, real-time answers to plain-language questions, and quick resolution of account problems such as disabled accounts or payment errors.
Advertisers report gaining time and making more confident decisions.
The company plans to expand capabilities throughout 2026, focusing on campaign planning and creation.
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