Advertising Technology Blog

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Mobile gaming installs grew 4% YoY in 2024, led by LATAM and MENA. Strategy games saw 83% install growth. AI personalization and hybrid monetization drive engagement. CPI rises in key markets, but CTR improves to 9%.

YouTube BrandConnect helps brands leverage creator trust for effective campaigns. Partnership ads amplify reach, with MAC Cosmetics achieving 2.5x better view-through rate and 66% lower cost per view using creator content on YouTube Shorts.

Hybrid monetization combining IAA and IAP requires accurate net revenue measurement. Misalignment between net IAA and gross IAP reporting distorts profitability analysis, ROAS calculations, and strategic decisions. Standardizing net revenue across both streams ensures better financial insights and sustainable growth.

Meta updates verification for Singapore advertisers by early-April, requiring beneficiary and payer details. Advertisers must verify by end-June 2025. Transparency info will appear on ad infosheets and Ad Library.

The text states that Unity trademarks are owned by Unity Technologies. Other brands belong to their respective owners. This is a trademark notice for advertising.

Ultra casual mobile games captivate users with simple, meditative gameplay and ad-based monetization. They achieve high engagement via satisfying repetitive actions and visual appeal. Vietnamese studios lead in cost-effective production, leveraging data for optimized ad revenue. MMPs like Adjust aid attribution and growth.

AI transforms ads by creating tailored content. YouTube creators build trust; interactive ads boost engagement. Search innovations like AI Overviews expand consumer reach. Businesses must leverage these tools for attention and influence.

Attribution means a channel or campaign caused an event. It helps marketers understand user journeys from ad click to purchase. Adjust provides insights to optimize app and campaign performance.

Google Display Ads updates add CTV inventory across new platforms, improve creative tools with Imagen 3, and enhance ad quality standards for better reach and performance.

Mobile gaming advertisers must adapt to post-holiday shifts by focusing on creative refresh, player retention through onboarding and Live Ops, and optimizing UA via cross-promotion and app-to-web strategies.

In 2024, global mobile app spending hit $150B, up 13%. APAC publishers dominate top earners. Standouts include AFK Journey, Love and Deepspace, and DramaBox. AI and short-form apps thrive.

The company refutes short-seller claims, defending its AI-driven ad platform's compliance, data practices, and financial transparency. It highlights legitimate revenue models, strict child data policies, and strong e-commerce pilot growth, while emphasizing partner value and audit integrity.

App stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.

Ad metrics are essential for optimizing digital campaigns amid rising costs. Key metrics include CPM, CTR, CPC, conversion rate, CPA, and ROI/ROAS. Mobile ads require specific metrics like app installs, retention, and in-app revenue. Best practices involve clear objectives, data-driven adjustments, and adapting to privacy-focused measurement trends.

Google Ads introduces generative AI to create images of adult people for campaigns, improving asset variety and engagement. New tools include asset audience recommendations and testing for Performance Max.

Moloco Singapore offers a collaborative culture focused on customer value and machine learning innovation. Teams work together to solve challenges like e-commerce fraud detection and market expansion. The diverse, growing team of 30+ members enjoys a vibrant spirit with shared meals and a multicultural environment. Employee testimonials highlight leadership, vision, and direct impact. Ideal for career growth in mobile advertising.

Generative AI is transforming mobile advertising's creative and operational aspects, while improving economies boost app growth despite regulatory and saturation challenges. Industry reports combine data and marketer insights for 2024-2025 outlook.

Social media UA faces uncertainty due to platform bans and policy changes, making diversification crucial. In-app advertising offers engaging formats, less competition, precise targeting, and measurable ROI. A multi-channel strategy combining in-app, social, and search ads ensures resilience and growth.

Deep linking reduces friction, boosts conversions, and strengthens brand reputation. The new ebook covers types, challenges, solutions like TrueLink, and implementation steps for mobile marketers, developers, and product managers.