MolocoMoloco Singapore is a vibrant workplace where collaboration, customer focus, and innovation thrive.
The company emphasizes cross-functional teamwork to solve complex challenges and deliver lasting business impact for advertisers and publishers.
Examples include helping an e-commerce platform combat fraud, guiding a gaming company's market expansion, and optimizing ad creatives for a mobile publisher.
The office culture is deeply collaborative and fun, with teams frequently connecting over meals and celebrating diversity—reflected in meeting rooms named after local dishes like Nasi Lemak and Chicken Rice.
Since 2022, the team has grown from 10 to over 30 members, representing eight nationalities.
Employee testimonials highlight the appeal of working under respected leaders, the potential of machine learning and AI, and the direct impact on business outcomes.
Chai Lee praises the founder's vision for ML; Nopparat Yokubon values transparency and humility; Andrew Davison appreciates the scale and shared values.
Moloco Singapore offers boundless opportunities for growth, cutting-edge technology, and a genuine sense of community, making it an exceptional place to advance a career in mobile advertising.
Web-to-app strategies boost conversions by 77% and increase paying users to 13.6% on average. Key challenges include measurement gaps and user friction. Solutions like AppsFlyer Smart Banners and Google Ads' Web to App Connect enable seamless transitions and better ROI.
The mobile app industry saw strong growth in non-gaming apps (12% downloads, $69B revenue) while gaming stabilized. Marketers are optimistic for 2025 with increased budgets, prioritizing profitability and AI-driven creative optimization. Key challenges include SKAN adaptation and audience retention strategies.
Preload campaigns pre-install apps on new devices, boosting brand visibility and user acquisition. They offer 6 key benefits including increased trust, cost efficiency, and higher engagement. Best practices include user segmentation, predictive analytics, and extended attribution windows for optimal results.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
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AdjustPractical strategies to reduce app uninstalls include enhancing onboarding, delivering consistent value, optimizing performance, personalizing engagement, proactive communication, social proof, preventing fatigue, using data, building habits, and rewarding loyalty. These tactics boost retention and build lasting user relationships.
AdjustScaling a gaming app to 1M+ users requires AI-driven UA, personalized creatives, cross-platform storytelling, influencer collabs, ASO, and smart retention via adaptive content, community building, and localization. Deep linking improves conversion and re-engagement. Hybrid monetization with value-driven purchases, subscriptions, and dynamic pricing sustains revenue.
Influencers boost app growth by adding authenticity to marketing, driving installs and trust. Budget based on target audience CPMs and install goals. Choose influencers using data on demographics, views, and content alignment. Measure success with tools like AppsFlyer for precise attribution and ROI tracking.
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