GoogleNew creative updates to help advertisers generate lifestyle imagery
Google Ads expands creative capabilities with generative AI powered by Imagen 3, allowing advertisers to generate images containing adult people and faces for Performance Max, Demand Gen, Display, and Apps campaigns.
This technology enables creating compelling lifestyle imagery tailored to specific audiences using text prompts, with safeguards to prevent brand-named products, prominent figures, children, or explicit content.
Additionally, asset-audience recommendations provide themes and elements that resonate with top audiences, while AI-generated image suggestions help implement fresh ideas.
These innovations aim to enhance asset variety, drive performance, and shorten creative production cycles.
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