Unlock next-level performance with AI Max for Search campaigns

AI Max is a new one-click feature suite for Google Search campaigns that leverages AI to expand reach by matching user intent beyond exact keywords.
It includes search term matching with broad match and keywordless technology, and asset optimization with text customization and final URL expansion.
This allows ads to appear in new, relevant queries, improving conversion rates.
Advertisers like L'Oréal and MyConnect saw significant uplifts: L'Oréal had 2X higher conversion rates at 31% lower cost, while MyConnect gained 16% more leads.
New controls like locations of interest and brand controls offer precision, while reporting improvements provide transparency.
Overall, AI Max boosts performance with typical 14% more conversions, or 27% for campaigns still using exact/phrase keywords.