Channel performance and more reporting coming to Performance Max

Performance Max, used by over a million advertisers, now offers channel-level reporting (open beta soon), enabling insights into performance across Search, YouTube, Display, Gmail, Discover, Maps, and partners.
It includes a channel distribution table with downloadable metrics, diagnostics for optimization, and tips to improve results.
Additionally, full search terms reporting and expanded asset metrics (impressions, clicks, cost) are rolling out, allowing advertisers to refine keywords, negative keywords, and asset strategies.
These updates help maximize conversions and Ad Strength, leveraging Google AI for real-time optimization across all channels.