Google Display Ads (GDA) expands inventory across platforms like CTV including TelevisaUnivision, MLB, and FOX News, and extends to Demand Gen campaigns.
New creative features include Imagen 3 for image generation, a preview gallery for collaboration, and brand templates.
Enhanced quality controls and verification procedures aim to reduce invalid traffic and improve ad placements, driving a 16% lift in conversions for Demand Gen campaigns.
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