The Results Are In! Findings From Our 2025 App Marketer Survey

Over the past year, generative AI tools have become integral to mobile advertising, revolutionizing creative production, campaign optimization, and operations, though implementation complexities remain.
Macroeconomic improvements fuel consumer app growth, especially in social media and video streaming, despite regulatory pressures on giants like Meta and TikTok.
Mobile gaming remains dominant but faces saturation concerns.
Industry reports from Sensor Tower, AppsFlyer, and Liftoff combine macro data with marketer sentiment to outline 2024 trends, campaign benchmarks, and expectations for 2025, highlighting both opportunities and challenges in this evolving landscape.