Advertising Technology Blog

Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.

Google introduces new AI-powered ad formats in Search using Gemini models, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads, and Business Agent for Leads, to provide personalized, helpful ad experiences that build trust.

Asset Studio helps create Google Ads assets from briefs, brand guidelines, and goals. It generates multiple themes, allows refinement via natural language, and soon integrates Gemini Omni for video. 1-Click A/B Testing measures performance.

Ask Advisor unifies Google Ads, Analytics, and Marketing Platform agents into a single AI collaborator. It offers proactive recommendations, simplifies campaign setup, and provides insights across products, saving time for marketers of all skill levels.

Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconcile cross-channel data, as network reports aren't designed for portfolio decisions.

AI transforms marketing by creating ads that answer and inspire, collaborating via Ask Advisor, scaling creativity with Asset Studio, driving YouTube impact, and advancing agentic commerce.

Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing workflows without manual transfers.

Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjacent content is brand safe. New partners Channel Factory and Protected by Mediaocean join for expanded advertiser control.

AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.

Search ads are shifting from Google to social platforms like Meta. Short-form video and AI are reshaping discovery. Incrementality data shows Meta drives 2.3x higher iROAS for new customers. CMOs should rebalance budgets and treat catalogs as search assets.

Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency Summits, and tips to build business with Meta. Readers are encouraged to log in for personalized support.

TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes links, scales creation via APIs, and routes users dynamically across web and app for consistent experiences and measurement.

Social search creates demand, not just captures it. Visual content like reels and creator recommendations spark purchase intent. Brands should optimize captions for search queries and use product tags.

Agencies in Asia Pacific leverage AI for faster creative production, smarter data-driven decisions, seamless commerce integration, and authentic human connections. Meta's tools like Advantage+ Creative, CAPI, and CTWA enable these innovations.

GMV Max automates TikTok Shop ads to boost sales by 20%. It uses organic, paid, and affiliate content. No creative minimum required. Easy setup for immediate ROI.

TikTok Mini Series lets brands publish episodic drama content. With TikTok Growth Max, it boosts discovery, engagement, and conversion. Testing shows up to 3x higher D0 ROAS. Available in select countries and globally for organic posts.

TikTok's Branded Buzz and Search Hubs turn creator-led discovery into brand destinations, boosting search views by 58% and driving deeper engagement.

TikTok Symphony, an AI-powered creative suite, enables businesses to generate video content efficiently from text or assets, including avatars and translations, integrating Dreamina Seedance 2.0 for better quality.

TikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.

Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle events for full-funnel attribution across App Store, Google Play, and Stripe.