In 2024, Health & Fitness apps achieved record highs: 3.6 billion downloads (up 6% YoY) and strong IAP revenue growth, rebounding from post-pandemic slowdowns.
January 2025 saw downloads at their highest since 2022, with IAP revenue up 10% YoY to a new all-time high of $385 million.
Gyms & Fitness remained the top subgenre by downloads, while Medical Tracking surged 43% YoY, led by Health Tracker reaching 12 million MAUs.
The US accounted for over half of global consumer spending, with the UK second at 8%.
Apps promoting outdoor activity drove revenue growth, including Strava, OnX Hunt, Runna, and AllTrails, reflecting a shift from digital fatigue.
Fitness reward apps like Sweatcoin, CashWalk, and WeWard saw significant user growth and retention, with CashWalk and Sweatcoin achieving 30-day retention rates of 31% and 20%.
The category is on track to exceed $4 billion in global IAP revenue in 2025, more than double five years ago.
Sensor Tower's full report covers trends across 23 markets and top apps of 2024.
You Might Also Like
AppsFlyer2025 App Marketer Survey
The mobile app industry saw strong growth in non-gaming apps (12% downloads, $69B revenue) while gaming stabilized. Marketers are optimistic for 2025 with increased budgets, prioritizing profitability and AI-driven creative optimization. Key challenges include SKAN adaptation and audience retention strategies.
Unity2024 Roundup and Spotlight on Mobile Game Growth | Unity
This article notes that Unity, its logos, and trademarks belong to Unity Technologies. Other brands are trademarks of their respective owners. It's a legal disclaimer found in advertising contexts.
SensorTower2025 State of Mobile: AI is Everywhere on Mobile, from Productivity to Finance
In 2024, generative AI apps earned nearly $1.3 billion in IAP revenue, up 180% YoY. AI chatbot downloads grew 119% YoY to 427 million in Q4. ChatGPT leads with 40% revenue share, while tech giants like Google and ByteDance entered the space.
AdjustHow to stop users deleting your app: 10 tips | Adjust
Practical strategies to reduce app uninstalls include enhancing onboarding, delivering consistent value, optimizing performance, personalizing engagement, proactive communication, social proof, preventing fatigue, using data, building habits, and rewarding loyalty. These tactics boost retention and build lasting user relationships.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns pre-install apps on new devices, boosting brand visibility and user acquisition. They offer 6 key benefits including increased trust, cost efficiency, and higher engagement. Best practices include user segmentation, predictive analytics, and extended attribution windows for optimal results.
UnityUnity’s Perspective on 2025 Mobile Gaming Trends | Unity
Mobile gaming trends in 2025 include rewarded marketplace expansion beyond games, subscription apps adopting ads, resurgence of midmarket titles, hybrid-casual dominance, APAC global reach, and long-format playables.
SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
AppsFlyerThe marketer’s guide to buying an MMP
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
More from SensorTower
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
State of Web 2026: How AI Is Reshaping the Internet
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Ad Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...