Advertising Technology Blog

Article celebrates small businesses like The Produce Box, Chumbak, Brigadore, and HotelNow, highlighting their growth. Facebook thanks its 2M+ advertising partners for creating jobs and opportunities, promising better service.

Messaging is becoming key for business-customer interaction. New features include 'Send Message' ad buttons, private replies to comments, and a 'Very responsive' badge for pages with quick replies.

Local awareness ads now support multiple store locations, dynamic ad copy, and location-specific insights. Advertisers can target by store radius and view per-store reports. Local insights provide demographics and busy times near stores.

Facebook is updating metrics for clarity and accuracy, addressing bugs in Page Insights, video completions, and Instant Articles. It partners with third-party verifiers like Nielsen and plans a new Measurement Council. Communication will be via in-product updates, client teams, and a new Metrics FYI blog.

Facebook tests auto-playing video ads without sound, seeing increased engagement. Limited test with Summit Entertainment for Divergent. Ads pre-download on WiFi, no data usage. Format for large-scale awareness campaigns.

Messenger ads are expanding globally, allowing businesses to reach 1.2 billion monthly users. Ads appear in the home tab and can link to websites or Messenger conversations. Automatic placements include Messenger for supported objectives.

Mobile video ads succeed when optimized for small screens: capture attention, design for sound off, frame stories for mobile, and experiment. Tests show improved recall and engagement.

40% of visitors abandon a site after 3 seconds delay. Facebook shares tips to optimize mobile websites: minimize redirects, compress files, improve server response, use CDN, and remove render-blocking javascript.

Facebook launches Blueprint education program with eLearning center, Learn How for small businesses, and a refreshed website to help marketers create better campaigns.

Facebook tests a new 'Buy' button in News Feed and Pages for direct product purchases without leaving the platform. It prioritizes privacy and security, with card info not shared with advertisers. Limited to select US businesses.

Facebook will update right-hand column ads to match News Feed ad proportions, increasing size but reducing quantity. Early tests show up to 3x more engagement. Advertisers can use the same image for both placements.

Facebook introduces value optimization and value-based Lookalike Audiences to help advertisers reach high-spending customers and optimize campaigns based on purchase value, improving ROI.

Facebook launches Instant Articles beta in Asia, offering 10x faster loading. Over 50 media partners join. Publishers control ads, revenue, and analytics. Enhanced features include tilt-to-zoom, auto-play video, and inline comments.

Mobile is not tiny TV; ads must be short, relevant, and native. People control what they see, so advertisers must earn attention with creative optimized for fast consumption and immediate value.

Facebook expands Custom Audiences to let retailers measure offline sales lift without third parties, using hashed data matching for privacy, enabling better campaign analysis and budget allocation.

TikTok offers limited-time ad credits: spend $100 get $100, $500 get $500, or $1500 get $1500 plus expert support. New SMB advertisers with self-serve accounts can avail, with credits applied within 7 days after meeting spend thresholds within 30 days. Offer expires 2023/12/31.

TikTok for Business offers new advertisers a limited-time bonus: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus expert support. Conditions apply. Activate within 30 days.

TikTok offers new advertisers bonus ad credits: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus expert support. Must spend within 30 days of registration. Credits expire by 2023/12/31.

TikTok Promote helps small businesses boost content easily. Integrated with Ads Manager, it offers mobile-friendly ad solutions, lower-funnel goals like web conversions, and insights to refine campaigns. Getting started is simple.

TikTok offers a limited-time promotion: new advertisers can earn up to $1,500 in ad credits, with spend-matched tiers and expert support. Terms include 30-day spend period and eligibility criteria.