Advertising Technology Blog

The article reviews the highest rated apps on the App Store over its first decade, highlighting Relax Melodies as the top non-game app with 98% positive reviews, and Geometry Dash as the top game with 97.7% positivity. It also mentions other popular apps like Waze, GasBuddy, Doodle Jump, and Plants vs. Zombies, emphasizing the dominance of indie developers.

Dragon Ball Z: Dokkan Battle has surpassed $1 billion in revenue three years post-launch, with Japan contributing 60%. Dragon Ball Legends, released in May, has earned over $40 million.

Starting June 26, Facebook will update its policy to allow cryptocurrency ads from pre-approved advertisers, but continue banning binary options and ICO ads. Advertisers must apply and provide licenses, public stock exchange listings, and other background info.

Messaging apps are increasingly used to connect people with businesses globally. By 2018, 78% of smartphone users message monthly. People expect faster responses via messaging, with 71% open to messaging businesses.

Facebook clarifies Custom Audiences terms, allowing advertisers to work with partners to create audiences, requiring disclosure of data origin and stronger sharing rules for transparency.

Global app installs grew 7.6% in Q1 2018 to 25.4B. Netflix led revenue; TikTok topped iOS. PUBG Mobile was the most installed game. Tencent led in revenue and game downloads.

Facebook expands measurement partnerships to over 40 partners including MMM, viewability, and mobile app measurement. View tags will update to count only impressions, not measure beyond that, affecting new campaigns from July 1.

Facebook emphasizes safe, civil advertising and targets responsibly. They hire more reviewers, improve AI detection, and educate advertisers on anti-discrimination policies via prompts.

ARKit-only apps on iOS have surpassed 13 million installs since Sep 2017. Games lead with 47% share, followed by Utilities and Lifestyle. Top apps include AR Dragon, CamToPlan Pro, and The Machines.

Facebook invested $1 billion in small business tools, updated Ads Manager, and clarified ad metrics. Case studies show success with video ads, dynamic ads, and targeted campaigns, highlighting platform effectiveness for driving sales and engagement.

Facebook bans ads for binary options, ICOs, and cryptocurrency to prevent scams. Enforcement across platforms will increase as detection improves. Users can report violating ads.

Facebook prepares for GDPR compliance by enhancing transparency, control, and accountability. It details roles as data controller or processor for advertisers, ensuring data protection in Custom Audiences, measurement, and Workplace.

In 2017, mobile app revenue reached $58.6B, up 35% YoY. App Store revenue ($38.5B) nearly doubled Google Play ($20.1B). Downloads grew 13.5% to 91.5B, with Google Play leading at 64B installs.

Install Facebook pixel, align campaign objective with goals, define target audience, optimize for business outcomes, and use automatic placements to maximize Facebook ad results.

Facebook updates News Feed to prioritize posts that spark conversations and meaningful interactions, reducing public content from Pages and businesses. Pages may see decreased reach.

Facebook introduces four cross-border solutions: dynamic language optimization, multi-country lookalike audiences, multi-city targeting, and Cross-Border Insights Finder to help businesses grow globally.

Facebook pixel helps businesses understand shopper behaviors through signals. It enables custom audiences, retargeting, and lookalike audiences. The series highlights using signals to engage shoppers at different journey stages, from browsing to buying.

Creative split testing helps advertisers A/B test ad formats, visuals, headlines, and CTAs to find the best-performing versions, ensuring accurate results by showing each person only one ad version.

Customize ad creatives for each placement to fit the environment. This improves ad performance and ROI by delivering the most impactful ad in each setting.

Fragmented attention from mobile tech challenges marketers. Facebook advocates people-based marketing for better cross-platform planning and measurement, offering a path to future-proof strategies.