SensorTowerThe Top Mobile Apps, Games, and Publishers of Q1 2018: Sensor Tower's Data Digest
In Q1 2018, global mobile app installs on Apple's App Store and Google Play grew 7.6% to 25.4 billion, with first-time downloads on the App Store outpacing Google Play (13% vs 5.4%).
Netflix led worldwide app revenue, while Facebook-owned apps dominated installs.
TikTok became the No.
1 iOS app in Asia.
In gaming, Tencent's PUBG Mobile was the most installed game, and Honor of Kings led game revenue.
Tencent also led overall mobile app revenue and mobile game revenue, while IAC (Tinder owner) led non-game app revenue.
Facebook was top for overall and non-game downloads, while Tencent led game installs.
You Might Also Like
AppsFlyerInstagram deep links: how to create, use, and measure them
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
SensorTowerARKit-only Apps Surpass 13 Million Downloads in First Six Months, Nearly Half from Games
ARKit-only apps on iOS have surpassed 13 million installs since Sep 2017. Games lead with 47% share, followed by Utilities and Lifestyle. Top apps include AR Dragon, CamToPlan Pro, and The Machines.
SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.
AdjustVietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
SensorTowerPokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
Pokémon GO earned $1.8 billion in two years, averaging $2M daily. Top markets: US (34%) and Japan (28%). Google Play leads revenue (58%). Ranks No. 9 in June 2018, with planned China launch.
More from SensorTower
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
State of Web 2026: How AI Is Reshaping the Internet
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Ad Monetization 101: App Analysis & Top Ad Publishers
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Top 10 Worldwide Mobile Games By Revenue and Downloads in April 2026
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...