Advertising Technology Blog
Curated technical insights from leading advertising companies including AppLovin, Liftoff, Appsflyer, Unity, Adjust and more
SensorTowerMobile Legends Revenue Passes $500 Million as Southeast Asia Powers Explosive Growth
Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.
SensorTowerThe Top 1% of App Publishers Generate 80% of All New Installs
Top 1% of publishers got 80% of global app downloads in Q3 2019. In games, they earned 95% of revenue. Discoverability and ASO are crucial for the remaining 99% to compete.
SensorTowerTikTok Clocks 1.5 Billion Downloads on The App Store and Google Play
TikTok surpasses 1.5 billion downloads, ranking 3rd most downloaded non-gaming app in 2019. India leads with 31% of installs, China 11.5%, US 8.2%. Revenue hits $175M, mainly from China (48.3%) and US (35.7%).
SensorTowerSpeeding Up the Back End with Graph Theory
Optimized a slow endpoint by adding dirty flags to avoid re-encoding unchanged nodes and using precomputed paths for faster node finding, reducing latency from 300-500ms to 80ms.
AppsFlyerHow many in-app events generate the best performance?
App marketers measure too few in-app events, missing optimization opportunities. Gaming apps average 5.3 events, non-gaming 7.8, while peak performance requires 16-30. Measuring more events improves ROI, but finding the right balance is key.
MetaBecoming a Mainstay in Consumers’ Streaming Portfolios
Video streaming behavior shifts: users build personal portfolios with multiple subscriptions, prefer mobile sign-ups, and rely on peer recommendations. Regional differences exist, with mobile dominant in Indonesia and content variety key in India and Germany.
SensorTowerTop Social Media Apps Worldwide for September 2019 by Downloads
TikTok led social media downloads in Sep 2019 with 60M installs. India contributed 44% of TikTok's downloads, US 8%. Facebook was second with 50.5M installs, led by India (23%) and Indonesia (11%).
MetaGetting discovered on Instagram
Learn nine types of hashtags to boost discoverability, plus tips on tagging and creating your own business hashtag. Use variety and insights to optimize reach.
SensorTowerMario Kart Tour Speeds to 90 Million Downloads in First Week to Become Nintendo's Fastest-Ever Mobile Game Launch
Mario Kart Tour achieved 90 million downloads in its first week, six times more than Nintendo's second-best launch. It ranks third in player spending with $12.7 million. Android led downloads (59.5%), while iOS dominated revenue (75.5%).
SensorTowerHong Kong Unrest Drives 4x Surge in Telegram Downloads, Boosts Other Apps Used by Protesters
Hong Kong protests boosted Telegram installs by 323% YoY in July, adding 110,000 users. LIHKG saw 900% growth. News app downloads rose 197%.
SensorTowerGlobal App Revenue Reached $39 Billion in the First Half of 2019, Up 15% Year-Over-Year
Global app consumer spending hit $39.7B in H1 2019, up 15.4% YoY. Apple's App Store generated $25.5B, Google Play $14.2B. Top non-game apps: Tinder ($497M), Netflix ($399M). Game revenue reached $29.6B.
MetaSee How to Maximize Results of Your Brand-Building Video Ad Campaign
Mobile video ads use reach, brand awareness, and video views objectives to achieve different goals: efficiency, recall, or engagement.
MetaMaking It Easier to Create Mobile Video Ads with New Features in the Video Creation Kit
Video Creation Kit now offers automated multi-placement optimization, new templates, 20 extra fonts, draft saving, and seasonal stickers to enhance ad customization and efficiency.
MetaUpdating our ad policies for financial services and products
Facebook updates crypto ad policy: blockchain tech, news, education, events no longer need pre-approval. CFDs banned from June 5. ICOs and binary options still banned. Cryptocurrency exchanges and mining products still require review.
MetaUpdating Our Ad Policies for Financial Services and Products
Facebook tightens crypto ad rules, requiring pre-approval for cryptocurrency exchanges and mining, but not blockchain education. It bans CFD ads from June 5, continuing bans on ICOs and binary options.
MetaUpdating Our Brand Safety Controls
Facebook introduces new brand safety controls for advertisers, including an inventory filter with three options: Limited, Standard, and Full inventory. This gives advertisers control over ad placement across Instant Articles, Audience Network, and in-stream video to avoid association with inappropriate content.
MetaHow to unlock your creative potential on Stories
Stories engage 500M+ daily users. Marketers leverage them for brand connections. Key advice: design for mobile consumption and experiment. Studies uncover creative strategies for effectiveness.
MetaBringing Interactivity to Instagram Stories Ads
Interactive Instagram Stories ads with polling stickers increase engagement and brand connection. Businesses can now include polls in ads to involve broader audiences beyond followers, leading to better campaign performance.
SensorTowerNetEase's Survival Game LifeAfter Hits $125 Million in Revenue Following Western Release
LifeAfter, a NetEase survival game, earned $125M globally, mostly from China (97%). US launch on Feb 28 grossed $360K, with 1M US players and 15.5M worldwide installs. Second week revenue up 72%.