Sensor Tower improved a sluggish endpoint by analyzing its profiler data and benchmarking.
The first optimization added a dirty flag to nodes, skipping re-encoding for unchanged parts, cutting time by 30%.
The second optimization replaced linear tree traversal with precomputed paths, enabling logarithmic-time node access.
This required occasional background updates to maintain accuracy.
Combined, these changes reduced latency from 300-500ms to about 80ms, a fourfold speedup, with negligible impact on user experience.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
LTV forecasting is challenging due to stale ML models and user heterogeneity. Effective systems combine ML, Bayesian methods, and secondary models to reduce bias and variance for accurate predictions.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
AdjustMobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
High email CTR but low app conversion indicates a broken link handoff, not campaign flaws. ESP tracking redirects strip deep link context, causing app opens to miss targeted screens. Fixing the infrastructure layer restores intent, doubling purchase rates.
Retail media networks report ROAS differently, causing a 63% fluctuation. Brands need independent measurement to reconcile cross-channel data, as network reports aren't designed for portfolio decisions.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...