Fate/Grand Order, developed by Delightworks and published by Sony's Aniplex, is Sony's most financially successful game, generating $3 billion in revenue from mobile platforms since its 2015 launch.
This is equivalent to selling 50 million PS4 copies at $60, or five times the gross of Horizon: Zero Dawn.
Japan accounts for 82% ($2.46B) of spending, followed by China at 12% ($360M) and the US at 3% ($90M).
The game's success underscores the dominance of mobile gaming and regional fanbases.
In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
TikTok from ByteDance has surpassed 1 billion installs globally, with 663 million in 2018. It is the 4th most downloaded non-game app, with 71.3 million new users in January 2019, 161% more than last year.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
LifeAfter, a NetEase survival game, earned $125M globally, mostly from China (97%). US launch on Feb 28 grossed $360K, with 1M US players and 15.5M worldwide installs. Second week revenue up 72%.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
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Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...