Released on China's App Store last Halloween, NetEase's LifeAfter is a mobile multiplayer survival game that has earned an estimated $125 million worldwide, according to Sensor Tower.
The game officially launched in the US and other Western markets on February 28.
Since its international release, it has grossed about $360,000 from US players, with 97% of total revenue coming from China ($121 million).
Despite early stages in the US, growth is strong, with second week revenue up 72% over the first.
The game has reached over 1 million US players and nearly 15.5 million installs globally.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
In 2018, global mobile app revenue hit $71.3B, up 22.7% from 2017. App Store led with $46.6B, Google Play $24.8B. Gaming accounted for $54.7B. First-time installs exceeded 105.3B.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
TikTok from ByteDance has surpassed 1 billion installs globally, with 663 million in 2018. It is the 4th most downloaded non-game app, with 71.3 million new users in January 2019, 161% more than last year.
UnityUnity Vector adds D28 Ad Revenue and Hybrid ROAS campaigns, enabling long-term user value optimization. Beta results show up to 76% retention uplift. These complement D7 strategies for games monetizing via ads or mixed models.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games using hybrid strategies. The tools benchmark ad revenue, networks, and formats to optimize monetization.
TikTok's global growth: 75M new installs in Dec 2018, up 275% YoY. India drove 27% of new installs with 25x increase. In-app purchase revenue hit $6M, up 253% YoY. Ranked #3 for new installs in Dec 2018.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...