Generative AI app demand surged in H1 2025: downloads hit 1.7B (+67% HoH) and IAP revenue $1.9B (+100% HoH).
Asia led downloads with 80% HoH growth, while North America contributed 11% of downloads but $762M in revenue.
ChatGPT remained the top player globally with 63% of revenue and 470M downloads, far ahead of DeepSeek (127M downloads).
DeepSeek had the strongest launch, exceeding ChatGPT in first-six-month downloads.
Other competitors like Grok and Meta AI also grew.
The report highlights accelerating adoption and revenue potential across regions.
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