AI has Become Mainstream: Users Turn to ChatGPT About as Often as X and Reddit

Sensor Tower's State of AI Apps Report 2025 reveals that AI assistants are becoming integral to daily routines.
ChatGPT users engage about 13 times per month, similar to X and Reddit, while Threads averages 9-10 days.
Google still leads in consistent usage with 18 days per month.
ChatGPT's use cases have broadened significantly: in Q2 2024, the top five work and education categories accounted for nearly half of all prompts, but by Q2 2025, they dropped to 37%, indicating diversification into lifestyle and entertainment.
Prompt categories like conversational, business, personal finance, and travel saw fastest growth.
Lifestyle and entertainment prompts surged from 22% to 35% of total, while work and education still represent nearly 60% of prompts, with total volume increasing.
This shift shows users integrating AI into more aspects of life, making understanding consumer engagement crucial for digital strategy.