SensorTowerState of AI Apps Report 2025: Why Apps Across Verticals are Becoming AI-Powered
AI is no longer niche; ChatGPT became the fastest app to reach 1 billion downloads and 500 million MAU by mid-2025.
Its weekend usage increased, indicating a shift from work-only to daily life tool.
Prompt data shows growth in lifestyle categories (Health, Shopping, Cooking) while coding and writing declined.
Apps must add specific AI features (e.g., calorie scanners) to stay competitive, as AI assistants threaten traditional app use cases.
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