In a blog post, Adjust CEO Andrey Kazakov shares the company's strategic roadmap, emphasizing their commitment to operating independently and prioritizing client interests.
Key upcoming features include enhanced Datascape with Custom Dashboards, improved InSight experiments, streamlined SKAdNetwork configurations with Universal Mapping, and self-service AppView tools.
Adjust is investing in AI and automation to accelerate data analysis, building scalable infrastructure to support growth, and expanding localized support for faster assistance.
These updates aim to deliver measurable value and drive customer success.
AdjustPuzzle and match 3 games show strong growth with 9.7B downloads in 2024. Rising CPI and CPM challenge UA, but CTR improved. Retention dips slightly while session lengths increase. Developers should use pLTV, incrementality testing, and tailored regional strategies for success.
AdjustNext-gen measurement uses AI to predict outcomes, measure true campaign impact, and holistically analyze marketing mix, enabling smarter resource allocation and faster decisions.
AdjustRamadan 2025 offers app marketers high engagement opportunities. Key verticals include e-commerce, finance, gaming, and entertainment. Data shows install and session growth across METAP. Strategies: optimize timing, personalize, use video, and emphasize social good. Adjust's tools help measure and optimize campaigns.
AdjustDebunking mobile measurement myths: last-click attribution remains useful, quality data beats quantity, view-through attribution needs incrementality testing, and cross-channel journeys are optimized with deep linking.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
AdjustApp stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.
AdjustThe global app industry in 2025 offers opportunities and challenges. Key trends include AI maturation, privacy-centric measurement, and e-commerce growth. ATT opt-in rates reached 35%. Installs grew 11% with sessions up 4%. E-commerce app installs jumped 17%, gaming 4%, and finance 27%.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...