Deep linking is a powerful tool in app marketing that reduces friction for end users and shortens the time to purchase.
By enabling direct links to specific content within an app, it improves user experience and conversion rates.
Adjust's guide covers everything you need to know about deep links, including their benefits, implementation, and best practices.
Mastering deep linking can significantly enhance your app marketing strategy.
Instagram deep links route users to apps, but Instagram's walled garden often breaks them. AppsFlyer's OneLink provides deferred deep linking, attribution, and branded landing pages to fix this, making Instagram a measurable growth channel.
AdjustAttribution connects user actions to marketing efforts, solving double counting in sports betting. MMPs provide unbiased data across channels, using last-touch attribution and attribution windows. CTV assists installs, and combining attribution with incrementality optimizes strategies.
AdjustNext-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.
AdjustMobile app marketing in 2025 focuses on AI maturity, consumer-driven data control, alternative app stores, M&A growth, and ML models for privacy-compliant measurement.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustE-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.
AdjustEarned media is unpaid, third-party brand exposure from reviews, shares, or media mentions. It builds trust, expands reach, and boosts SEO. Marketers can leverage it via customer reviews, influencer endorsements, and UGC.
AdjustQ5 (post-Christmas to late January) offers mobile app marketers lower costs and higher user engagement. Health/fitness apps see 38% install growth; gaming, finance, entertainment, and shopping apps also benefit. Strategies include data-driven personalization, channel diversification, and real-time optimization.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...