Understanding attribution for sports betting apps | Adjust

Traditional analytics fall short for sports betting marketing due to walled gardens and double counting.
A mobile measurement partner (MMP) like Adjust provides unbiased attribution, using last-touch attribution and attribution windows to credit the most relevant interaction.
Connected TV (CTV) plays a key role as an assisted install channel.
Combining attribution with incrementality testing isolates the unique impact of channels, enabling smarter budget allocation.
Reliable attribution maps user journeys across all channels, helping marketers optimize campaigns and drive real growth.