In Q4 2025, TikTok led Egypt's social media with weekly revenue rising from $95K to $100.9K, peak downloads of 419.7K, and consistent active users over 39M.
Facebook maintained stable revenue around $9-12K but saw downloads decline from 262.6K to 234.5K and active users drop from 47.6M to 45.5M.
Instagram's revenue gradually fell from $6.4K to $4.5K, with downloads decreasing to 174.4K before rebounding to 202.5K; active users remained stable near 24.8M.
Tango experienced revenue volatility, peaking at $3.4K, with downloads fluctuating to 25.6K and active users reaching 301K.
SUGO saw revenue drop from $10.4K to $8.4K, downloads from 36.8K to 13.8K, and active users ending at 106.8K.
Data from Sensor Tower highlights varied performance across platforms.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
App measurement differs from web analytics due to fragmented data. MMPs like AppsFlyer bridge gaps, unifying marketing spend, installs, and in-app behavior for ROI clarity.
Top social apps in Algeria saw declining downloads and revenue in Q4 2025. TikTok and Facebook had stable active users, while SuperLive and Tango showed growth.
Top iOS dating apps in Peru saw revenue growth in Q4 2025, with Tinder leading at $17K weekly. Downloads surged for yope and Couple Joy, while active users increased across all apps.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
AdjustSegment users by geography, acquisition, lifecycle, engagement, revenue, and events. Use Adjust Audiences to build dynamic segments and share them with partners for smarter retargeting, win-back, and personalized campaigns that drive growth.
TikTokTikTok's full-funnel automation integrates creative, media, and measurement into one loop, solving fragmentation and boosting performance. Tools like Smart+ and GMV Max help brands scale efficiently with AI.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...