In Q4 2025, top consumer finance apps on iOS in Romania showed varied trends.
Salt Bank started strong with over 12K downloads but dropped to 2.4K; active users peaked at 124.9K in mid-December, ending at 98K.
Revolut maintained consistent downloads around 5-6K weekly and robust active users over 1.2M, peaking at 1.31M.
BT Pay's downloads decreased from 6.2K to 3K, with stable active users around 818K.
Raiffeisen Smart Mobile downloads fell from 8.7K to 1.7K, but active users peaked at 476K.
ING HomeBank downloads declined from 4.2K to 1.1K, with active users peaking at 537K and ending at 430K.
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