According to Sensor Tower, global mobile game consumer spending reached $6.9 billion in December, up 3.5% month-over-month.
Last War: Survival led revenue growth through tightly executed holiday live ops, including Christmas and New Year events with exclusive skins, discounts, and seasonal gameplay.
Other top titles like Whiteout Survival, Royal Match, and MONOPOLY GO!
sustained strong performance through winter-themed events, collaboration with Harry Potter, and dense live event schedules.
Download rankings saw Block Blast!
top the chart, supported by doubled limited-time events.
ROBLOX ranked second, boosted by a Stray Kids concert event.
Red Dead Redemption led download growth after its mobile debut via Netflix.
Overall, the month underscored the importance of seasonal live ops, collectible incentives, and recognizable IP in driving both revenue and user acquisition across global markets.
In 2025, APAC publishers drove a historic digital shift: non-game app revenue surpassed gaming, with Short Drama and AI growing 278% and 148%. Awards highlight top apps like Asken, Blinkit, and DeepSeek, showcasing mobile as daily life infrastructure.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
Last War: Survival Game led global mobile game revenue in March 2026 via seasonal events. Whiteout Survival and Gossip Harbor rose in rankings. Market reached $6.7 billion, up 2% MoM. New releases like StoneAge: Idle Adventure saw growth. Block Blast! led downloads.
Top grossing mobile games in Feb 2026 include Last War, Game for Peace, and Whiteout Survival, leveraging Valentine's and Lunar New Year events. Global spending hit $6.55B. Block Blast! led downloads, while Pokémon GO and Wuthering Waves saw strong revenue growth.
Ramadan boosts mobile engagement and ROI. Acquiring users pre-Ramadan yields higher LTV. Remarketing outperforms acquisition, especially during Iftar and Suhoor. Post-Eid, focus on retention via loyalty mechanics. Use Ramadan as a stress test for AI-driven strategies.
Benchmarking top casual games shows standard tournaments are table stakes (avg 2.5 formats). Royal Match excels by layering win-streak events, co-op challenges, and album chases on weekends to drive revenue. Strategy is about integrating events, not just copying them.
Mobile market reached all-time highs in 2025 with $167B IAP revenue (+10.6% YoY). Non-game apps surpassed games in revenue. AI apps nearly tripled IAP to $5B. Attention economy intensifies as growth shifts from adoption to monetization.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
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