Google is enhancing Demand Gen campaigns with expanded controls, allowing advertisers to choose where ads appear across YouTube, Discover, Gmail, and Google Display inventory, including YouTube Shorts.
New creative features include 9:16 vertical image ads for Shorts, video enhancements to create different aspect ratios and shorter versions, and an improved ad creation flow.
For retailers, product feeds in Demand Gen enable seamless product discovery, real-time local availability, and omnichannel bidding to drive online sales and in-store visits.
New reporting columns compare performance with paid social, using view-through conversions.
Video Action Campaigns will be upgraded to Demand Gen, which Nielsen reports deliver 58% higher ROAS on average.
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