SensorTowerIndia Mobile Game Insights 2025 — Homegrown Hits Drive 8.45B Downloads
India continues as the world's largest mobile gaming market by downloads, with 8.45 billion installations in FY2024-25.
Despite high download volumes, in-app purchase revenue is relatively modest at over $400 million, though steadily growing.
The market is driven by affordable data, widespread smartphone access, and a young demographic (77% aged 18-34).
Casual genres like Simulation, Arcade, and Puzzle dominate downloads, while revenue comes from competitive genres like Shooter, Casino, and Strategy.
Ludo King leads downloads as a cultural phenomenon, while Free Fire and Battlegrounds Mobile India top revenue charts.
Indian publishers like Gametion, Dream11, Gameberry Labs, and Playsimple Games are expanding globally, with significant revenue from the US, Saudi Arabia, and the UK.
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