AdjustDeep linking minimizes customer friction by creating seamless transitions across devices and platforms.
TrueLink, a solution from Adjust, automates deep link creation for large catalogs using an API, supporting influencer marketing, offline-to-online QR code campaigns, and cross-device transitions.
Practical use cases include fashion brands converting thousands of SKUs into branded links, airlines sending SMS deep links for boarding passes, fast-food chains tracking store-level conversions with QR codes, and insurance companies transitioning users from desktop web to mobile app for onboarding.
These frictionless experiences boost engagement, retention, and in-app purchases while providing actionable analytics.
AdjustAttribution connects user actions to marketing efforts, solving double counting in sports betting. MMPs provide unbiased data across channels, using last-touch attribution and attribution windows. CTV assists installs, and combining attribution with incrementality optimizes strategies.
AdjustNext-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.
AdjustE-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.
AdjustEarned media is unpaid, third-party brand exposure from reviews, shares, or media mentions. It builds trust, expands reach, and boosts SEO. Marketers can leverage it via customer reviews, influencer endorsements, and UGC.
AdjustMobile app marketing in 2025 focuses on AI maturity, consumer-driven data control, alternative app stores, M&A growth, and ML models for privacy-compliant measurement.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustAdjust and Snap launch hybrid SAN solution blending SKAdNetwork and real-time attribution for iOS. It offers enhanced granularity, privacy-first measurement, and real-time insights to maximize ROAS and campaign performance.
AdjustQ5 (post-Christmas to late January) offers mobile app marketers lower costs and higher user engagement. Health/fitness apps see 38% install growth; gaming, finance, entertainment, and shopping apps also benefit. Strategies include data-driven personalization, channel diversification, and real-time optimization.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...