Advertising Technology Blog

Facebook will remove sensitive targeting options like health, sexual orientation, religion, and politics from January 19, 2022 to prevent abuse, while offering alternatives like custom audiences, lookalikes, and location targeting.

App engagement is vital for retention and monetization. Key metrics include sessions, retention, and DAU/MAU. Strategies: effective onboarding, personalization, push notifications, and deep linking improve engagement and reduce churn.

Sensor Tower's Q3 2021 report highlights TikTok reaching 3 billion downloads, mobile gaming trends post-Fortnite, and growth in sports betting apps. Top categories include Games, Utilities, and Photo & Video.

Japan led per capita mobile spending at $149 in 2020-2021, up 18% YoY. Top 10 markets grew 22% YoY to $65.4B. Thailand saw largest per capita growth increase.

Instagram introduces tools to connect creators and brands, including preferred brand lists, partnership message folders, creator discovery filters, and boosted branded content. Affiliate shops are also added.

Choose a campaign objective (Awareness, Consideration, Conversion) and set a budget (Daily, Lifetime, or No Limit). Optimize delivery with Standard or Accelerated, and select a bidding strategy: Lowest Cost, Bid Cap, or Cost Cap.

Programmatic advertising automates media buying using AI, enabling real-time ad sales and personalized targeting. It spans channels like display, video, and social, offering efficiency and lower costs.

Facebook's October 4 outage was caused by a routine maintenance command that disrupted backbone connections. Ads weren't billed during downtime. A smaller outage on October 8 also occurred. Facebook is compensating impacted customers and improving system resilience.

Top 500 apps reached record 91.7M MAU in Q2 2021, growing 8.4% Y/Y. Business apps led with 42% CAGR since Q1 2018. Entertainment apps average 29 minutes daily, shooters lead DAU in mobile games.

Kraft Heinz increased digital ad spending in 2021, with Oscar Mayer refreshing its brand through the 'Keep It Oscar' campaign, shifting focus to desktop video and YouTube after a brief pause in early 2021.

Despite high ATT opt-in rates near 50%, IDFA collection lags because 55% of apps haven't deployed the prompt. Over 30% of iOS devices are restricted or ex-LAT, limiting measurement. Deploying ATT can double consent rates to 24%, improving attribution and ROI.

The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.

Lidl digitized its weekly leaflet to boost in-store visits. Various brands, including Guinness and Moneybox, used innovative ads like cook-a-longs and financial tools to engage consumers and drive sales.

U.S. smartphone users average 46 apps monthly in H1 2021, near pre-pandemic levels. Business, Medical, and Finance apps see growth. Mobile games share drops to 33% in June 2021 from 36% in 2019.

ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.

Retail media platforms provide infrastructure for marketplaces to offer advertising like sponsored ads, boosting revenue without building from scratch. Top platforms include Moloco, Amazon Personalize, Criteo, Crealytics, and Epsilon, each offering unique features such as ML-based targeting and managed services.

Facebook advocates for personalized ads with privacy-enhancing tech like secure multi-party computation and on-device learning, aiming to reduce reliance on third-party data while maintaining ad relevance and effectiveness.

SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.

TikTok surpassed 3 billion global installs, becoming the first non-Facebook app to reach this milestone. Consumer spending topped $2.5 billion. Despite bans in India, downloads grew in 2021, with Q2 2021 seeing a 16% Q/Q increase in first-time installs.

Facebook introduces pre-approval via LegitScript for pharmacies and telehealth, plus own pre-approval for pharma firms, to promote Rx drugs. Ads allowed only in US, Canada, New Zealand, targeting 18+. Policies divided into three distinct categories.