Advertising Technology Blog

Honor of Kings rose to #2 in worldwide downloads growth in June 2024 with global expansion. Manage Supermarket Simulator topped breakout downloads. Free Fire led downloads, while Dungeon & Fighter Mobile dominated revenue growth and spend charts.

TikTok leads community commerce, transforming brand discovery. 66% of Spanish users discovered food products. CPG brands like Mistol saw 206% sales increase. TikTok users are 48% more likely to purchase immediately after discovery.

TikTok boosts mood-boosting shopping with #TikTokMadeMeBuyIt trends. Brands use hopeful content like ASMR reveals. Boots' guerilla videos drove store visits. Festive planning starts early on TikTok. Engage shoppers with trends.

To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.

Casual gaming UA costs doubled to $2.17 CPI, with iOS at $4.83 vs Android $0.65. LATAM has lowest CPI ($0.44) but lower ROI. New genres like 3D Match and monetization trends like web stores are emerging.

Chinese games hold 31% global mobile revenue, expected to reach $39.6B by 2027. Success requires localization, adapting to regional trends, and strategic UA. Guides like Liftoff's help with ROI benchmarks and monetization insights.

SKAN 4.0 adoption remains low due to implementation challenges and past bugs, despite offering improved measurement. Marketers should understand source identifiers and conversion mapping, while preparing for SKAN 5.0's enhanced user activity insights.

The open internet offers incremental growth opportunities beyond walled gardens. Supply path optimization is complex, with intermediaries inflating costs. Moloco's in-app bidding SDK creates a direct publisher-marketer path, eliminating fees to improve ROI. It enhances ML predictions with high-quality signals, giving marketers better transparency and control over ad rendering for improved engagement.

SKAN 4.0 is Apple's privacy-focused attribution framework for iOS ads. It introduces a four-digit source ID, crowd anonymity tiers, coarse-grained conversion values, and multiple postbacks to provide more campaign data while protecting user privacy.

To boost performance on TikTok, establish data connections like Pixel and Events API, captivate with native creative and creators, focus on outcome-based measurement, optimize continuously, and test and learn using Split Testing.

The Moloco SDK is a new solution for app publishers to maximize revenue by accessing Moloco's global advertisers directly. It is a certified bidding partner for AppLovin's MAX and Unity's LevelPlay. The SDK benefits both marketers (improved ROI, better performance, transparency) and publishers (direct demand, ML technology, creative control). Partners praise its high eCPMs and performance.

Advertising is key to e-commerce growth, as seen with Amazon and Walmart. Amazon derives 68% of profits from ads, while Walmart generates 12% of profits from Walmart Connect. Commerce media delivers high margins without heavy capital expenditure, enabling reinvestment in lower prices, distribution, and innovation. Balancing user relevance, advertiser results, and profit reinvestment is crucial.

Generative AI enhances mobile ad campaigns by enabling rapid creative ideation, testing, and optimization. Experts emphasize using AI for scalable testing, maintaining brand compliance, and leveraging quality data for better performance.

TikTok webinar for SMBs on creative performance. Learn successful ad strategies, key themes for captivating content. July 11, 2024, 11AM BST, via Zoom.

Top 5 US iOS business games in Q2 2024 showed mixed trends. My Perfect Hotel grew in downloads, revenue, and users. Business Empire had fluctuating downloads but rising users. Outlets Rush saw declining downloads and revenue. Idle Bank Tycoon increased revenue and users. Idle Office Tycoon peaked then dropped.

In Q2 2024, top Russian utilities showed varied performance. VPN apps like Free VPN Proxy peaked at $7.3K revenue and 14.8M weekly active users. Yandex Browser maintained 23-24M weekly users. Downloads fluctuated across apps, with VPN - fast peaking at 655K weekly downloads.

42% of adults over 50 play mobile games over an hour daily, with fun and relaxation as top reasons. Advertisers should use interactive ads in popular genres like card and match-3 to engage this growing audience.

AI is transforming advertising by enabling better audience insights, faster creative production, and real-time measurement. Tools like Veo generate high-quality video from prompts, helping businesses connect with users at scale.

Prioritize creative empathy and resonance to connect with today's selective audiences. Blend paid and organic content on TikTok for authentic engagement. Remix assets and prioritize TikTok-first creative for better returns.

Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.