In June 2024, Honor of Kings by Tencent surged to #2 in worldwide downloads growth thanks to its global launch on June 22, gaining 21 million downloads outside China.
Manage Supermarket Simulator by Zego Studio topped breakout downloads with 28.6 million total downloads.
Free Fire remained #1 in absolute downloads.
On the revenue side, Dungeon & Fighter Mobile led breakout and absolute revenue growth, generating $251 million in China alone.
三国:谋定天下 ranked #2 in revenue growth.
Honkai: Star Rail had top in-app events.
The MOBA subgenre generated $1.2 billion in Q2 2024, showing strong market performance.
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: Survival Game ranked second via Easter Celebration. Download leader Block Blast! remained top, while Arrows Puzzle Escape and Arrows GO! led growth.
Casual gaming UA costs doubled to $2.17 CPI, with iOS at $4.83 vs Android $0.65. LATAM has lowest CPI ($0.44) but lower ROI. New genres like 3D Match and monetization trends like web stores are emerging.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustSports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
AdjustHalloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustGoogle Play's premium growth tools let qualifying apps create extra custom store listings and promotional content to boost visibility and engagement through targeted, timely offers.
Sensor Tower's forecast predicts $2.2 trillion in app store spending from 2021-2030, with 2.9 trillion downloads. Non-game apps will surpass games in spend by 2030. Developing markets drive fastest growth.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...