Liftoff(Vungle)The Casual Gaming Insights Mobile Marketers Need to Know in 2024
The 2024 Casual Gaming Apps Report reveals significant shifts in user acquisition costs, with overall CPI doubling to $2.17.
iOS costs surged to $4.83 CPI due to privacy changes, while Android remained low at $0.65.
Regional analysis shows LATAM has the lowest CPI ($0.44) but lower D7 ROAS (4.6%) compared to NAMER (6%).
Emerging trends include rising genres like 3D Match and Mahjong Solitaire, innovative LiveOps events, and new monetization tactics like pick-one bundles and web stores that bypass platform fees.
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