Advertising Technology Blog

Retail media targets in-market shoppers for high conversions, while in-app advertising builds awareness earlier in the journey. Combining both channels ensures reaching consumers at all stages, from discovery to purchase.

TikTok brands engage 'Stay' (expected) and 'Play' (unexpected) communities. Steps: find communities, develop strategy, create content. Example: Laura Mercier cut costs 15% by boosting organic posts. Experiment with unconventional communities to spark discovery.

TikTok offers hyper-relevant, full-screen content that captures 73% of users' attention. It drives 15% of product discovery and provides 2x better retail ROAS than linear TV. Tools like Channel Forecaster and Pulse Lineups help brands reach new audiences effectively.

Brazil's 2025 sports betting regulation offers huge mobile opportunities. Companies must prioritize user-friendly apps, local insights, and security. An MMP is essential for accurate attribution, fraud prevention, and ROI optimization to succeed in this competitive market.

Top finance apps in Romania during Q3 2024 showed varied trends: Revolut maintained stable downloads (40K-53K/week) and growing active users; BT Pay surged in September; Salt Bank declined; Google Wallet and George Romania grew steadily.

Google Play's premium growth tools let qualifying apps create extra custom store listings and promotional content to boost visibility and engagement through targeted, timely offers.

TikTok drives retail and CPG sales through creative content and ads. 67% of users shop unintentionally. Brands like Zafino and Adore Beauty saw high ROAS with Spark Ads and Video Shopping Ads. Optimal strategy: test and learn for engaging, native content.

Google expands Travel Feeds in Search Ads to all hotel advertisers, allowing them to showcase prices, dates, ratings, and images. Early tests show up to 20% higher click-through rates. Expansion to other travel verticals is upcoming.

In an interview, Beth Berger highlights mobile apps as key growth drivers, with 88% of mobile time spent in apps and 3x higher conversion rates. She urges marketers to look beyond walled gardens using Moloco's AI to find high-value users on the open internet. She emphasizes maintaining control through partnerships, transparent measurement, and focusing on deeper funnel metrics like in-app purchases. AI enables personalization, but human strategy remains crucial for creative production and holistic user acquisition.

AppsFlyer's Performance Index 17, based on 13.5 billion installs from 92 media sources, ranks Liftoff with multiple top 10 accolades across iOS, Android, and Remarketing categories in gaming and non-gaming verticals.

ATT recovery shows re-engagement rising to 39%, with 50% user opt-in rates. Key strategies include reattribution in UA campaigns, MMP partnerships for AdAttributionKit, and prize draws for engagement. Focus on timing for lapsed users, in-app events, CRM balance, and incrementality measurement.

TikTok offers financial services a powerful platform for authentic engagement. Its wide reach, engaging format, and community features help build trust and promote financial literacy through creative, educational ads.

Professional services firms can leverage TikTok for marketing by creating educational content, engaging with trends, and using lead gen tools. Campaigns with spending tiers offer credits. The platform's billion users provide a vast audience.

Incrementality testing isolates marketing's true impact. Methods include A/B testing, geo-lifting, budget holdouts, and causal inference. Causal inference offers highest accuracy but is complex. Adjust's InSight simplifies this with synthetic control groups.

Halloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.

Liftoff's new Cortex platform uses advanced neural networks to process 10x more data, delivering better ROI and faster innovation for advertisers through smarter predictions and adaptability.

AppsFlyer and Meta's partnership enhances iOS campaign measurement by combining AEM signals with proprietary modeling, providing complete attribution for both ATT-opted-in and non-opted-in users while maintaining privacy-first protocols through Advanced Data Sharing.

Deep linking reduces user friction and shortens purchase time, making it crucial for app marketing. Learn about deep links' power with Adjust.

Frictionless deep linking reduces user drop-off by guiding users directly to app content. TrueLink automates link generation for campaigns, improving retention and conversion across verticals like e-commerce, travel, and insurance.

Meta's whitepaper explores AI's transformative power in marketing, emphasizing its role in enhancing creativity, connecting with audiences, and adapting to change. Nicola Mendelsohn highlights AI as a tool for becoming more human and effective.