Advertising Technology Blog

Playable ads drive mobile game installs by letting users try gameplay before downloading. Understanding player motivations through frameworks like GameRefinery's helps target ads effectively. Key features include simple mechanics, visual appeal, and motivational CTAs.

Liftoff uses AI vision to analyze ad creatives' content, grouping them by aesthetics to predict performance. This reduces blind exploration, lowers costs by 7% CPI and 4% CPA, and increases creative diversity by 30%.

Eser's journey from digital agency to mobile gaming UA, focusing on data-driven strategies, creative testing, and overcoming rising acquisition costs through audience analysis and trend adoption.

Liftoff's UGC-style video ads lower eCPI by 20% and boost conversion rates by 152% for mobile gaming and non-gaming advertisers, proven by recent campaign data.

Liftoff prioritizes ad quality by partnering with DoubleVerify for invalid traffic protection and The Media Trust for creative scanning, ensuring brand safety and user experience across its Vungle Exchange.

Liftoff ranked No. 2 globally for iOS gaming apps in AppsFlyer's Performance Index, with nearly 100 top 10 rankings across categories. The index analyzed 11.5 billion installs from 75 media sources, guiding marketers on effective ad spending.

Season-based systems in mobile games use timed themes, like holiday events, to maintain engagement. Features include battle passes, seasonal currencies, and UI changes that create urgency. The strategy boosts revenue and retention. Analytical tools help track trends, and the model can extend to non-gaming apps—such as fitness or shopping—to drive user interaction through seasonal updates.

SPO helps advertisers reduce intermediaries in mobile programmatic buying. In-app bidding created duplicate bid paths that inflate costs. Cutting unnecessary SSPs improves ad spend efficiency and campaign performance.

External web stores let app publishers bypass 30% app store fees by directing users to their websites for purchases. This trend started with Epic Games' lawsuit, and while offering discounts helps, hosting and visibility remain challenges. Apple may appeal the ruling, potentially reducing profitability.

Hybrid-casual games combine hyper-casual simplicity with midcore depth, appealing to diverse player motivations. They offer mobile marketers broader audience reach through authentic playable ads that highlight hybrid elements, improving user acquisition across multiple genres.

Re-engagement campaigns remain effective despite privacy regulations. Key practices include targeting large audiences (250k+ device IDs), using PSA/ghost bid testing, implementing blockout windows to avoid cannibalization, and leveraging deep linking to reduce friction. These strategies help lower UA costs and achieve aggressive CPA goals.

Triple-page ads combine video, interactive, and static formats in one seamless experience. They boost engagement, CTR, and install rates while lowering CPI, especially on iOS via SKStoreProductViewController. Testing creatives and optimizing assets are key for success.

Liftoff acquired GameRefinery to provide app developers with contextual data in a privacy-focused mobile environment. Using AI-driven micro-categories, they improved campaign efficiency, reducing CPIs by 10%.

With iOS and Android phasing out device IDs, mobile marketers must use deterministic data now for targeting. Android still allows re-engagement via device IDs before Privacy Sandbox removes GAID access in 2024, helping reduce user churn.

Liftoff celebrates Women's Equality Day by launching LiftUp Women+ ERC, featuring advice from female employees on workplace navigation, challenges, and equality perspectives.

Long-form videos boost conversions by 50%. Customized ad experiences and strategic trend usage improve engagement. AI aids creative research, optimization, and performance prediction for advertisers.

Liftoff ranked 3,320 on Inc. 5000 2023, honored for 7th year. The list recognizes fastest-growing private US companies based on revenue growth from 2019-2022, requiring $100k minimum revenue in 2019 and $2M in 2022.

Banner ads offer easy integration and visibility but face ad blindness. Native ads blend with app UI for better engagement but require careful design. Both formats need strategic placement and relevant content to monetize effectively.

Mobile gaming trends in 2023 focus on rising competitive motivations, musical events for escapism, and hybrid hyper-casual games incorporating resource optimization mechanics to engage diverse player archetypes.

Playable ads boost engagement beyond mobile games. Align creative with app experience, keep it simple, reward users, and use specific CTAs. Study data to optimize campaigns for better retention and ROAS.