Liftoff commemorates Women's Equality Day by forming its first Employee Resource Community, LiftUp Women+, to foster an inclusive workplace.
Female employees share advice on finding champions, embracing unique strengths, and supporting other women.
They discuss navigating challenges like motherhood with workplace flexibility, and define equality as enabling diverse voices and perspectives rather than just numerical balance.
Marketing attribution identifies which channels drive conversions, helping allocate budgets effectively. It uses models like single-touch (first/last click) or multi-touch (linear, time-decay) to assign credit across customer journeys. Challenges include privacy changes and tracking difficulties, but solutions like MMPs and AI can help optimize campaigns.
Subscription apps like Netflix and Spotify charge recurring fees for premium features. They offer predictable revenue, higher user loyalty, and better App Store rankings. Key models include flat-rate, tiered, and per-user pricing. Success requires value-driven pricing, free trials, and transparent practices.
AppsFlyer MCP connects Claude to live attribution data, eliminating CSV exports. Gaming, finance, and e-commerce teams use it to automate reporting, catch budget anomalies, and answer performance questions in real time, transforming workflows in under 60 seconds.
TikTokResonance, defined as attention times engagement, is key for ad effectiveness. Short, creative ads on TikTok achieve high impact early, with 50% effect in 2 seconds and 90% ad recall in 6 seconds.
Re-engagement campaigns remain effective despite privacy regulations. Key practices include targeting large audiences (250k+ device IDs), using PSA/ghost bid testing, implementing blockout windows to avoid cannibalization, and leveraging deep linking to reduce friction. These strategies help lower UA costs and achieve aggressive CPA goals.
TikTokTikTok recommends broad targeting for most advertisers, as it outperforms narrow targeting with lower CPA and higher conversion rates. Use Smart Targeting to expand when performance drops. Validate that advanced techniques beat broad targeting.
AdjustMobile UX is crucial for commercial success, affecting retention and revenue. Poor performance causes 90% of users to abandon apps. Good UX requires clear navigation, fast performance, and consistency, directly impacting business metrics like retention and conversion rates.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Three trends for 2026: social features as retention drivers, advanced mechanics like streaks and collections, and AI as ...
Structured experimentation in performance marketing requires clear hypotheses, controlled tests, and validated outcomes ...
Structured preparation and real-time optimization enable advertisers to scale aggressively during major events like the ...
Learna and Pengu succeed by applying proven engagement mechanics to new contexts. Learna uses streaks for AI tutoring; P...
Prediction market apps blend finance, social, and gamification to drive engagement. Leaders like Kalshi and Polymarket u...