Advertising Technology Blog

Brand strategy is a top priority as marketers shift from performance to brand advertising due to privacy and economic challenges. Social media has limitations, but programmatic app-to-web offers broader reach, brand safety, and privacy-friendly solutions.

Mobile gaming offers a large, diverse audience with high engagement and purchasing power. Advertising in gaming apps provides brand-safe environments and effective ad formats like playables. Brands should reconsider gaming traffic to expand reach and improve ROI.

App-to-web is a privacy-friendly ad solution driving in-app users to mobile web pages using ML models and first-party pixels, avoiding app store fees and data limitations while optimizing for revenue events.

Long-form video ads (31-60 seconds) can outperform short ads by 18-48% in conversions, offering narrative storytelling, detailed user experience demos, engagement opportunities, bottom-funnel targeting, and brand building for mobile campaigns.

This collection of blog posts, case studies, and webinars covers mobile app marketing trends, focusing on user acquisition, creative strategies, and monetization in gaming and non-gaming apps.

The page lists over 700 resources for mobile app marketers, including blogs, case studies, and webinars. Topics cover user acquisition, creative optimization, and industry benchmarks for gaming and non-gaming apps.

The article aggregates diverse mobile marketing resources including blogs, reports, webinars, and case studies on user acquisition, creative optimization, and monetization across gaming, finance, and shopping apps.