Web Insights has moved from early access to full launch, providing a unified view of web traffic, app engagement, and digital ads.
It enables deduplicated cross-platform benchmarking, channel optimization for downloads and conversions, and funnel analysis.
Beneficiaries include performance marketers, growth teams, strategists, and investors.
Sensor Tower is now the only platform combining web, mobile apps, and advertising data, allowing businesses to answer who is winning online, why, how, and what to do about it.
App measurement differs from web analytics due to fragmented data. MMPs like AppsFlyer bridge gaps, unifying marketing spend, installs, and in-app behavior for ROI clarity.
Banks face attribution gaps as paid, owned, and cross-device channels are measured separately. Omnichannel attribution unifies them, revealing email, SMS, and re-engagement often outperform paid ads. It enables data-driven budget allocation and compliance.
AdjustMobile marketing in 2026 emphasizes multi-platform measurement, decision-ready AI insights, and linking as a growth lever. Privacy-safe personalization and predictive analytics become key. European games and APAC markets diverge, while Japan requires integrated cross-channel views. CPI declines as engagement metrics rise.
Mobile performance marketing built a signal infrastructure with independent attribution and postbacks, making it the most accountable channel. Web lagged, relying on fragmented platform data. AppsFlyer now brings mobile-grade measurement to web for unified, closed-loop optimization across platforms.
Traditional banks must adopt web-to-app journeys, email deep linking, QR codes, SMS links, and re-engagement campaigns to compete with digital banks. Omnichannel measurement proves ROI. Act now to secure mobile market share.
Over 75% of banking app users drop off after first session. Deep linking routes users directly to relevant in-app experiences from any entry point, improving retention by 110% and reducing acquisition waste.
TikTokTikTok Market Scope is an analytics tool that tracks brand audiences across the funnel, combining paid, organic, and branded data. It reveals content influence on decisions, with features like Brand Perception, Tentpole Strategy, and dual funnels for TikTok Shop and web.
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half of visits, while desktop dominates time spent. Search and social remain major gateways, but AI is emerging as a new discovery layer.
IPL boosted JioHotstar to #2 in downloads, with 32M+ installs and 41% DAU growth. Swiggy Instamart led grocery ads durin...
AI assistants like ChatGPT surged 86% YoY, becoming the fastest-growing web category. Mobile now accounts for over half ...
Sensor Tower expands Web Insights with 4M websites and 12M paths. New reports: Traffic Flow, LLM Market Share, and Gen A...
US mobile IAP revenue declines for second quarter. Western Europe grows. ChatGPT revenue slows. Digital ad spend reaches...
Sensor Tower's new Ad Monetization reports reveal how apps earn beyond in-app purchases, with 72% of top grossing games ...
Honor of Kings led April 2026 revenues with Season 43, cross-promotion with its spinoff, and Ne Zha 2 event. Last War: S...