Keep abreast of the latest trends in Connected TV (CTV) and Over-the-top (OTT) ecosystems.
As a pioneer in CTV ad measurement, both CTV-to-CTV and CTV-to-mobile, Adjust provides key insights on leveraging CTV as a performance channel for mobile apps.
Learn how to harness CTV's assisting power in conversion paths, and effectively measure and demonstrate its value with strong return on investment (ROI), turning CTV into a measurable and impactful advertising medium.
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AdjustPractical strategies to reduce app uninstalls include enhancing onboarding, delivering consistent value, optimizing performance, personalizing engagement, proactive communication, social proof, preventing fatigue, using data, building habits, and rewarding loyalty. These tactics boost retention and build lasting user relationships.
AdjustScaling a gaming app to 1M+ users requires AI-driven UA, personalized creatives, cross-platform storytelling, influencer collabs, ASO, and smart retention via adaptive content, community building, and localization. Deep linking improves conversion and re-engagement. Hybrid monetization with value-driven purchases, subscriptions, and dynamic pricing sustains revenue.
AdjustAI transforms mobile gaming by powering smarter game development, personalized player experiences, and dynamic monetization. It enhances user acquisition through real-time bidding and A/B testing, enabling studios to optimize marketing spend and improve ROI.
AdjustUltra casual mobile games captivate users with simple, meditative gameplay and ad-based monetization. They achieve high engagement via satisfying repetitive actions and visual appeal. Vietnamese studios lead in cost-effective production, leveraging data for optimized ad revenue. MMPs like Adjust aid attribution and growth.
AdjustApp stores like Apple's and Google's face competition from alternatives due to regulations. These offer niche audiences, flexible policies, and better monetization. Developers should adopt multi-platform strategies for future growth.
AdjustWorld Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustAdjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, highlighting AI-driven campaign management. The industry moves fast towards automation.
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...