Adjust offers exclusive insights tailored for mobile marketers, derived from industry data.
By using a data-driven approach, they dive deep into key metrics to analyze market trends and consumer behavior.
These insights are designed to be actionable, enabling marketers to stay ahead of the latest developments in an increasingly competitive mobile app ecosystem.
Keep your finger on the pulse of the industry with Adjust's data.
You Might Also Like
AppsFlyerWinning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
App measurement differs from web analytics due to fragmented data. MMPs like AppsFlyer bridge gaps, unifying marketing spend, installs, and in-app behavior for ROI clarity.
AdjustMobile app market in 2026: predictions from Adjust | Adjust
Mobile marketing in 2026 emphasizes multi-platform measurement, decision-ready AI insights, and linking as a growth lever. Privacy-safe personalization and predictive analytics become key. European games and APAC markets diverge, while Japan requires integrated cross-channel views. CPI declines as engagement metrics rise.
AdjustWeb-to-app best practices: Capturing high LTV users | Adjust
Web-to-app strategies drive higher retention and LTV by targeting high-intent users. Use native creatives, clear copy, deep linking, and attribution continuity. Measure beyond installs to optimize ROI.
AdjustThe state of super apps: Statistics and trends | Adjust
Super apps integrate multiple services into one platform, with Asia-Pacific leading adoption. The market was valued at $114.2B in 2025. For marketers, these closed ecosystems shift measurement toward lifecycle performance and require independent tools like Adjust for coherent data.
AdjustAdjust Pulse updates for automation, alerts, reporting | Adjust
Pulse updates add grouped campaign automation rules, Microsoft Teams alert integration, and scheduled AI reporting via Growth Copilot. Teams can now define multiple conditions per rule, receive alerts in Teams, and automate recurring Copilot reports.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked around national team matches, with significant growth in sports news and streaming apps. Non-participating markets like China saw massive interest. Marketers should focus on real-time adaptation for 2026.
AdjustMobile app trends over the 2025 festive season | Adjust
The 2025 holiday season saw entertainment installs peak post-Christmas, video streaming up 54% on New Year's Eve. Shopping installs surged Dec 26-28. Finance sessions peaked early December. Food delivery remained strong. Gaming installs and sessions peaked on New Year's Day. Travel installs rose post-Christmas.
AdjustHow Growth Copilot transforms a day of a UA manager | Adjust
Adjust Growth Copilot simplifies UA managers' workflows by unifying data, auto-flagging creative fatigue, automating cohorts, and providing forecasts. It turns reactive tasks into proactive insights, saving time and improving decision-making.
More from Adjust
FIFA World Cup 2026 mobile app trends for marketers | Adjust
World Cup 2022 data shows app installs surged 131-204% in the first week, especially on November 22. Engagement peaked a...
Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust
Adjust was title sponsor at MAU 2026 in Las Vegas, showcasing agentic mobile marketing. They hosted booth and events, hi...
Vietnam app trends and benchmarks for 2026 | Adjust
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming session...
Connecting Adjust data to your AI workflows with the Adjust MCP server
Adjust MCP server connects Adjust data to external AI tools, allowing teams to query performance data within existing wo...
How branded domains power modern customer journeys
TrueLink unifies deep linking, routing, QR journeys, and cross-platform attribution via branded domains. It customizes l...
Adjust x Superwall integration for subscription lifecycle measurement
Adjust partners with Superwall, becoming the first MMP to integrate. S2S integration forwards subscription lifecycle eve...