Advertising Technology Blog

Bonkers.corner boosted ad efficiency by 20% and increased purchases 25% using Reels video ads with authentic creator content, proving diverse formats and real stories outperform polished static campaigns.

This collection of blog posts, case studies, and webinars covers mobile app marketing trends, focusing on user acquisition, creative strategies, and monetization in gaming and non-gaming apps.

The page lists over 700 resources for mobile app marketers, including blogs, case studies, and webinars. Topics cover user acquisition, creative optimization, and industry benchmarks for gaming and non-gaming apps.

The article aggregates diverse mobile marketing resources including blogs, reports, webinars, and case studies on user acquisition, creative optimization, and monetization across gaming, finance, and shopping apps.

Investing in a mobile-first strategy boosts customer satisfaction, retention, and LTV. Optimized apps improve user experience, enable targeted communications, and offer monetization opportunities, making them crucial for brand growth.

Adjust's new ebook explores AI-driven mobile measurement solutions like incrementality, MMM, and pLTV amid privacy changes. It guides marketers on adapting to privacy frameworks such as SKAN and AdAttributionKit.

The American Privacy Rights Act of 2024 impacts mobile marketing by limiting device-level data access. Marketers must adopt aggregated, anonymous measurement tools like AI-driven incrementality and MMM to stay compliant and drive growth.

Retail media uses retailers' first-party data for targeted ads onsite, offsite, and in-store. Major players like Amazon dominate this booming sector, offering app marketers new audience reach and privacy-compliant measurement opportunities via MMP integrations.

Google Marketing Live 2026 introduced new AI-powered advertising solutions to help marketers grow across Google and YouTube, leveraging advanced automation and personalization for better campaign performance.

Facebook rolls out updated News Feed with bigger photos, same navigation. Visual changes only, no impact on content ranking or ad specs. No action needed for marketers.

News Feed algorithm updates to resurface older popular stories, increasing likes, comments, shares by 5-8% and read rate from 57% to 70%.

Facebook announced new features at F8: Messenger 2.0, Dynamic Ads for Flights, app event optimization, and Instagram updates. Businesses shared success stories with ads and bots. Learning resources and research insights are available for marketers.

European sports clubs achieved impressive results through targeted Facebook campaigns: SV Ajax gained 1,000+ members via segmented engagement; LHC Les Lions sold 340+ tickets with promo codes; Racing 92 earned 12X ROAS with immersive ads.

Carousel ads for mobile app installs and engagement are now available. They offer 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Creative uses showcase products, storytelling, or catalogues, boosting CTR and reducing costs.

Video ads generate lift from the first view. Even views under 3 seconds contribute up to 47% of campaign value. Advertisers should optimize for total value beyond view counts.

Facebook's relevance score (1-10) measures ad relevance based on expected positive/negative feedback. Higher scores lower costs, help test creatives, and optimize campaigns. Don't use it as primary performance metric; focus on business goals.

Businesses can now manage Facebook, Messenger, and Instagram communications in one place with a unified inbox. This saves time and provides customer profiles for personalized responses. The feature rolls out globally in Pages Manager app.

Facebook updates News Feed ranking algorithm to prioritize high-quality content based on user surveys and machine learning, increasing engagement and reducing hidden stories.

Cheltenham horse racing festival starts this week. Marketers can engage fans on Facebook/Instagram. Infographic shows popular horses, jockeys, stats, and tips. Advice on targeting and creative helps achieve campaign goals.

Salesforce's study shows coordinating email and Facebook ads using existing customer data increases purchase likelihood by 22% and extends reach by 77%.